Nike unveils a new tonal design of its Dunk Low sneaker model with the introduction of the Bordeaux colorway. It is made with inspiration from the deep hue of red wine. The shoes have two tones throughout the entire silhouette, with smooth leather making up the quarter paneling, the nylon tongue, toe boxes, and collars.
This section is done up in white for a clean palette, allowing the Bordeaux shade to really stand out throughout the overlays. This includes the Swoosh branding detail that makes its way on the medial and lateral side of the shoe. It continues onto the branding that is seen at the outsoles, the tongue branding, and the interior lining section.
Wine-Themed Tonal Sneakers
The Nike Dunk Low Sneaker Gets a new Bordeaux Colorway
Trend Themes
1. Wine-inspired Sneakers - Opportunity for fashion and footwear brands to incorporate wine-themed designs into their collections
2. Tonal Sneaker Design - Opportunity for sneaker companies to experiment with new tonal designs and colorways
3. Luxury Fashion Sneakers - Opportunity for high-end fashion brands to create and market luxury sneakers inspired by popular culture
Industry Implications
1. Fashion - Fashion companies can incorporate wine hues into their clothing lines
2. Footwear - Footwear companies can design new tonal sneakers with unique color schemes
3. Luxury Brands - Luxury brands can capitalize on the trend of incorporating popular culture into their high-end designs