Bora Bora Foods' brand identity is the work of the Aurea Design team. Based in China, the family-owned food brand has been a distributor of artisanal teas and snacks for over 80 years. Referencing the aesthetic of historic Chinese packaging, Aurea Design creates a collection of colorful tins that are reminiscent of retro lunch boxes and decorative containers.
Whether housing teas, soups or other Bora Bora Foods essentials, these tins range from lunchbox-shaped containers to compact tins. Varying in size, shape and color scheme, the tins embody an old world aesthetic and stay true to the brand's family-focused values. A household name among many living in China, Bora Bora Foods reinvents its image with contemporary tin packaging that is an homage to the company's past successes and longevity.
Lunch Tin Food Packaging
Bora Bora Foods' Branding Resembles Retro Lunchboxes
Trend Themes
1. Retro-inspired Packaging - Opportunity for brands to utilize vintage aesthetics in their packaging design to create a nostalgic appeal among consumers.
2. Compact Packaging - Potential for companies to explore smaller and more compact packaging designs to cater to on-the-go consumers and reduce environmental impact.
3. Family-focused Branding - Brands can consider highlighting their family-oriented values and traditions in their branding to appeal to consumers who prioritize those values in their purchasing decisions.
Industry Implications
1. Food and Beverage - Companies in this industry can draw inspiration from Bora Bora Foods' retro-inspired packaging design to create unique and eye-catching branding for their products.
2. Consumer Goods - Opportunities for companies in this industry to explore compact packaging and create more sustainable options for their products.
3. Design and Branding - Businesses in this industry can help companies develop family-focused branding and vintage-inspired packaging designs to make their products stand out in the market.