Yamaha announced the 'Booster' and 'Booster Easy' electric mopeds for summer 2023. The Booster Easy is a new electric urban mobility model from Yamaha that was designed entirely in Europe and launched in 2023. It is one of the two variants of the Booster line-up, the other being the Booster S-pedelec that can reach higher speeds but may not be street-legal in some countries.
The Booster Easy features a premium Yamaha PWseries-S2 drive unit that provides smooth and natural pedal assistance up to 25 km/h and a range of up to 120 km with a fully charged battery. It also has a rugged aluminum chassis, fat high-grip tires, large-diameter disc brakes, lightweight instrumentation, and compact LED lighting. The Booster Easy comes in Cyan, Solid Aqua, and Tech Graphite color options. Yamaha has not announced the pricing and availability for the new model yet.
Japanese E-Mopeds
Yamaha Announced two New Moped Models for the Summer of 2023
Trend Themes
1. Electric Mopeds - The popularity of electric mopeds is growing, and businesses that offer eco-friendly transportation options have an opportunity to tap into this trend.
2. Urban Mobility Solutions - As cities become more congested, there is a growing need for affordable and sustainable urban mobility solutions, creating an opportunity for businesses to tap into this trend.
3. European Design - Yamaha's Booster Easy was designed entirely in Europe, highlighting the disruptive innovation opportunities in sourcing talent from international design communities.
Industry Implications
1. Electric Vehicle Manufacturing - Electric vehicle manufacturers that specialize in eco-friendly scooters and mopeds can tap into the growing demand for sustainable transportation options.
2. Urban Mobility Services - Companies that offer affordable and convenient urban mobility services have the opportunity to tap into the growing trend towards sustainable transportation options, such as electric mopeds.
3. Industrial Design - Businesses that specialize in industrial design have the opportunity to work with international design communities and tap into the growing trend towards European-designed products.