London Fashion Week favorite Stella McCartney has partnered with Adidas for a newly designed Ultra Boost sneaker. Displaying one of Adidas' most famed silhouettes, the sneaker now displays the chic touches of the British designer.
The new Ultra Boost sneaker follows the release of the Stella McCartney x Adidas Spring/Summer 2016 collection. It features a Primeknit upper in a blue and white colorway and is constructed with a sole support system exclusive to the Stella McCartney line. Much like the BOOST runners, the newly designed sneaker is outfitted with a molded synthetic and mesh midfoot cage which provides optimal support that improves performance.
The co-branded couture sneaker is finished off with pink laces and a tan tongue tab segment.
Knitted Co-Branded Sneakers
Stella McCartney Has Teamed with Adidas for a New Ultra Boost Sneaker
Trend Themes
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Industry Implications
1. Fashion - Fashion brands can explore partnerships with athletic companies to create unique and stylish sneakers.
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3. Footwear - Footwear industry can focus on developing innovative technologies to enhance both style and performance attributes of sneakers.