If you think these little page saving products are cute, you're going to love Bookjigs packaging. The bookmarks each have an adorable illustration applied to their main metal clip, and these images are expanded upon in the cardboard that mounts them.
Franklin Mill elaborated on the cat bookmark -- for instance -- by drawing a tree around it on the backing. The complete picture places the sitting kitten on a branch at the top, surrounded by birds and whimsical purple foliage. Squirrels, foxes, birds and monkeys have also been nestled in the middle of these delightful arboreal designs, while pandas, zebras and flowers have been set into different scenes. Bookjigs packaging is, however, consistently cute and expatiates on the endearing cartoon qualities of the product.
Illustration Elaborating Branding
Bookjigs Packaging Continues the Cartoon Drawn onto the Product
Trend Themes
1. Cartoon-style Packaging - Opportunity for companies to create packaging designs that incorporate cartoon-style illustrations to enhance product appeal.
2. Expanded Product Artwork - An opportunity to expand the artwork of a product onto its packaging, creating a more visually appealing and cohesive brand experience.
3. Delightful Arboreal Designs - The trend of incorporating whimsical designs inspired by nature, such as trees, animals, and flowers, into product packaging to evoke joy and charm consumers.
Industry Implications
1. Bookmarks & Stationery - Businesses in the bookmarks and stationery industry can explore incorporating cartoon-style packaging and expanded artwork to differentiate their products.
2. Children's Products - Opportunity for companies in the children's products industry to leverage delightful arboreal designs in their packaging to create a visually engaging and appealing brand experience for young consumers.
3. Gifts & Souvenirs - Companies in the gifts and souvenirs industry can tap into the trend of cartoon-style packaging and expanded product artwork to offer unique and charming products that stand out in the market.