In response to the growing number of digital travel platforms, Internova Travel Group is asking consumers to 'Book Human' in its latest campaign, of the same name. The ad, which includes a commerical that features a futurist robot as a travel agent, points out the dangers of relying on technology when there are times when dealing with an actual person is more beneficial.
In light of the COVID-19 pandemic, many realized the frustrations of trying to rectify travel disruptions. "Individuals and families left stranded with no refunds and limited support gave way to a climate of extreme frustration," said Internova CEO J.D. O’Hara. "Many realized that getting travel wrong—personal or business—can have very real, very strenuous consequences."
Human Travel Booking Ads
Internova Recently Debuted the 'Book Human' Campaign
Trend Themes
1. Book Human Campaign - Internova Travel Group's 'Book Human' campaign encourages consumers to rely on human travel agents instead of solely relying on technology.
2. Personalized Travel Services - The pandemic has highlighted the need for personalized travel services that can cater to individual needs and offer support in case of disruptions.
3. Innovative Travel Technology - Travel platforms need to develop and integrate innovative technology that complements human interaction to provide a seamless travel experience.
Industry Implications
1. Travel and Tourism - The travel industry needs to focus on offering personalized services and integrating innovative technology to cater to the changing needs of consumers.
2. Advertising and Marketing - There is a need for advertising and marketing campaigns that highlight the importance of human interaction in travel experiences and show the advantages of using travel agents.
3. Artificial Intelligence and Robotics - The use of artificial intelligence and robotics in travel may have its benefits, but the industry needs to find the right balance between technology and human interaction.