"You are what you eat" is a well-known saying which asserts that what you put into your body affects your constitution. Along the same lines, these Book Bienial of Pernambuco ads state "You are what you read," suggesting that the literature you devour can can shape a person's mind.
The Coletivodedois advertising agency of Sao Paulo, Brazil, could have gone in a number of directions to promote this biannual international convention, yet it opted for an idea that's relevant to everyone at every age and a graphic strategy that's equally intelligible by all demographics. A pair of digitally enhanced illustrations in these Book Bienial of Pernambuco ads feature two men literally made out of novels. The images reference the tagline with the utmost clarity.
Hardcover Character Campaigns
These Book Bienial of Pernambuco Ads Promote a Literary Lifestyle
Trend Themes
1. Literary Lifestyle Advertising - Opportunity to promote reading culture through creative and relevant campaigns
2. Visual Metaphor Campaigns - Opportunity to convey complex ideas through simple and universally understood graphic strategies
3. Personalized Reading Experience - Opportunity to tailor and recommend book choices to individuals based on their interests and personality
Industry Implications
1. Advertising - Industry that can adopt unique ideas and strategies to promote reading culture through campaigns
2. Publishing - Industry that can benefit from personalized reading experiences and target niche markets
3. Education - Industry that can adopt reading as a core aspect of the curriculum and student life for a holistic learning experience