These fantastical fairytale images are from the magical festive displays at children's fashion store Bonpoint in Paris.
The classic children’s brand dressed its store in this enchanting whimsical design inspired by scenes from Disney classic Beauty and the Beast. Every corner of the store is filled with these mysterious scenes, making it a wonderland for young children at Christmas. It’s sure to get en Vogue Parisian mothers flocking to the store for festive favors.
Owners say the store evokes an enchanted castle, packed with an exclusive selection of clothing and toys handpicked by Bonpoint.
For those sweet-toothed children, Bonpoint will hold special workshops for little ones on how to decorate their own Pierre Hermé macaroon boxes. C’est fantastique!
Enchanted Castle Window Displays
The Bonpoint Store Spreads Christmas Magic
Trend Themes
1. Whimsical Window Displays - Create captivating and magical displays that transport customers into a fantasy world.
2. Themed Retail Experiences - Incorporate immersive themes into retail spaces to enhance customer engagement and create memorable experiences.
3. Exclusive and Handpicked Selections - Curate a collection of unique and carefully selected products to provide customers with a sense of exclusivity and luxury.
Industry Implications
1. Children's Fashion - Innovate in the children's fashion industry by creating captivating and magical retail experiences that resonate with young customers and their parents.
2. Retail Design and Visual Merchandising - Disrupt the retail design and visual merchandising industry by incorporating whimsical and immersive themes into store displays to attract and engage customers.
3. Confectionery and Gourmet Gifts - Explore disruptive opportunities in the confectionery and gourmet gifts industry by offering workshops or personalized experiences that appeal to customers seeking unique and indulgent products.