Indian-American singer and songwriter Raveena has collaborated with LA eyeglasses manufacturer Bonnie Clyde for a pair of bold sunglasses inspired by the singer’s recent album, Asha’s Awakening. The collaboration sees Bonnie Clyde’s ‘Portal’ frame reworked with a space-themed makeover and dipped in shades of purple and blue. The sunglasses resemble a pair of retro circle-lense glasses and come inscribed with a message of hope in Hindi decorating the side. The glasses, which have finally landed after two years in the making, "were designed with utmost love and care to accompany the kaleidoscopic world of Asha," Raveena wrote in an Instagram post.
The Raveena x Bonnie Clyde collaboration will be stocked in limited quantities due to the frame’s popularity. Interested consumers can now purchase Raveena’s ‘Portal’ frames on the Bonnie Clyde website.
Singer-Backed Space Sunglasses
Indian-American Singer Raveena Debuts a New Frame with Bonnie Clyde
Trend Themes
1. Celebrity Collaborations with Eyewear Manufacturers - Eyewear companies can explore collaborations with popular figures to create unique designs that cater to specific customer bases.
2. Incorporation of Unique Themes on Eyewear Products - Eyewear manufacturers can create a niche market by incorporating unique themes on their products that resonate with certain customer bases.
3. Limited Edition Releases - Eyewear manufacturers can create hype and generate demand by releasing limited edition products that are only available for a short time.
Industry Implications
1. Fashion and Apparel - Fashion and apparel companies can explore collaborations with eyewear manufacturers to expand their product offerings and cater to specific customer bases.
2. Music and Entertainment - Music and entertainment companies can leverage their influence to launch collaborations with eyewear manufacturers and create unique products that resonate with their fans.
3. E-commerce Retail - E-commerce retailers can capitalize on limited edition releases by eyewear manufacturers to create demand and increase sales through exclusive collaborations.