The likelihood that there would be a commonality between a Victoria Secret product and insects is low, however, one study beat the odds by proving that the Bombshell perfume actually repels mosquitos.
An experiment published in the 'Journal of Insect Science' tested products with DEET as well as other non-medicinal products like the lingerie company's Bombshell perfume and Avon's Skin So Soft Bath Oil. The pink-bottled fragrance demonstrated a surprising ability to repel both the Yellow Fever and the Asian Tiger strains of blood-sucking insects.
The eau de parfum known to be beloved by younger females now isn't just associated with a sexy scent but with scientific properties to help wearers combat mosquitos. This study changes the common belief that floral and sweet scents attract mosquitos, which could lead to increased sales of summertime perfumes.
Mosquito-Repelling Perfumes
Victoria's Secret's Bombshell Perfume Was Found to Repel Blood-Suckers
Trend Themes
1. Mosquito-repelling Fragrances - The success of Victoria's Secret's Bombshell perfume in repelling mosquitos opens up new possibilities for fragrances marketed as insect repellents
2. Natural Insect-repelling Products - The study's findings on the effectiveness of non-medicinal products like perfumes and oils suggest a growing interest in natural alternatives to traditional insect repellents
3. Scientifically-backed Personal Care - The study's refutation of the belief that sweet scents attract mosquitos highlights the value of scientific research in personal care product development
Industry Implications
1. Fragrance - Fragrance companies can explore new product lines and marketing strategies capitalizing on the newfound effectiveness of fragrances as insect repellents
2. Personal Care - The findings of this study could lead to the launch of a new category of personal care products focused on natural insect repellents
3. Medical and Scientific Research - Businesses focused on medical and scientific research can explore the value of studying the properties of personal care and beauty products, potentially leading to new innovations and partnerships with these industries.