The intricacy and magnificence of the flavors within are matched beautifully by the graceful sculpting of Bolu Tea packaging. Curious Design could not merely contain the lovely loose leaf varieties in simple boxes, for those would do nothing to reference the splendor inside.
Opting for a carton that's still surprisingly easy to manufacture, the studio from New Zealand was able to produce elegant curved folds to give it a shapely silhouette. The undulating edges and the hourglass forms between them allude to the architecture of India, the location of the fair-trade Darjeeling plantations.
Bolu Tea packaging is embellished further with elaborate patterns and bright colors of red, lime green, yellow and purple. When stacked, their different hues make them distinctive but their curvaceous sides blend together alluringly.
Voluptuous Infusion Branding
Bolu Tea Packaging Stacks for an Elegant Display of Exquisite Flavors
Trend Themes
1. Curvaceous Packaging Design - The trend of curvy and shapely packaging designs that alludes to the product or its origin can provide a disruptive innovation opportunity to enhance brand recognition and differentiate from competitors.
2. Embellished Packaging - The trend of adding intricate patterns and bright colors to packaging designs can set a brand apart and create an emotional connection with consumers, opening up opportunities to disrupt the packaging industry.
3. Intertwined Cultural References - The trend of incorporating design elements that allude to the product's origin country can add cultural value and a unique selling point to the packaging design, creating a disruption in the packaging and tea industries.
Industry Implications
1. Packaging Industry - The curvaceous and embellished packaging design trends can disrupt the traditional packaging industry and elevate the packaging experience of different consumer goods.
2. Tea Industry - The trend of intertwined cultural references can provide a disruptive innovation opportunity to attract consumers looking for an authentic, cultural tea-drinking experience, and differentiate from competitors.
3. Design Industry - The trends of curvaceous and embellished packaging design and intertwined cultural references can disrupt the design industry, opening up opportunities to create more emotionally-driven, culturally-relevant designs.