There has been a noticeable shift towards the increasing preference of simplified product wrappers. Bolshaya Pol'za packaging exhibits the absolute best of this branding strategy with an eye-catching overall image and a visual clarity.
The Russian 'A Great Sake' brand of flour was given an appetizing identity by the Fresh Chicken agency. They opted to create paper bags for the powdery food that resemble thickset milk cartons. Each variety of the raw milled ingredient was given its own particular color so that the consumer can easily identify his preference on the grocery store shelf.
What's especially scrumptious about the way that Bolshaya Pol'za packaging has been expressed is the incorporation of playful infographics. Endearing symbols to represent six different recipes can be found on one side of the sacks, informing the home baker of how many cookies (for instance) can be made from one pack.
Cutely Quantified Branding
Bolshaya Pol'za Packaging Uses Bright Colors and Engaging Infographics
Trend Themes
1. Minimalistic Branding - Simplified product wrappers are increasing in preference for branding, creating opportunities for brands to stand out with simple and eye-catching designs.
2. Playful Infographics - The incorporation of playful infographics in product packaging can catch the attention of customers and provide valuable information in an engaging way.
3. Color-coded Packaging - Color-coded packaging of different varieties of a product can make it easier for customers to identify their preference and make informed purchase decisions.
Industry Implications
1. Food Packaging - Food packaging companies can take advantage of the trend towards minimalistic branding, playful infographics, and color-coded packaging to differentiate their products on store shelves.
2. Consumer Goods - Companies that sell consumer goods can use these branding strategies to stand out in a crowded market and appeal to customers with bright and engaging designs.
3. Advertising and Marketing Agencies - Advertising and marketing agencies can offer their clients innovative packaging designs that incorporate minimalistic branding, playful infographics, and color-coded packaging to help them capture consumer attention and engagement.