New Balance's latest 'Made in USA' sneaker release features bold neutrals.
The olive green, bone and salmon colored materials come together to form the 'Bone Sunset' colorway. The Made in the USA 997 CSU 'Bone Sunset' feature high quality leather and suede, creating a pair of earth-tone everyday sneakers. The brand's 'N' branding is done in a brown snakeskin-effect material that is echoed along the collar of the shoe. The green suede heel cap and pink suede toe details add interest to the bold neutrals color palette while bone-colored leather ties the shoe together.
New Balance purports itself to be the only major company to "make or assemble more than 4 million pairs of athletic footwear per year in the USA." To quality for a Made in USA designation, the domestic value of the item needs to be at least 70%.
Earthy USA-Made Sneakers
The New Balance 997 CSU Sneakers in 'Bone Sunset' Feature Bold Neutrals
Trend Themes
1. Usa-made Footwear - There is a trend toward domestically-made footwear with high-quality materials and unique colorways.
2. Earthy Color Palettes - There is a trend toward using bold neutrals, greens, and pinks in footwear design.
3. Snakeskin-effect Materials - There is a trend toward using snakeskin-effect materials for branding and accents in footwear design.
Industry Implications
1. Athletic Footwear - Athletic footwear companies can disrupt the market by investing in domestic manufacturing with high-quality materials and unique colorways.
2. Fashion Footwear - Fashion footwear companies can disrupt the market by using earthy color palettes, snakeskin-effect materials for branding, and minimalist design.
3. Sustainable Fashion - Sustainable fashion companies can disrupt the market by investing in domestic manufacturing with eco-friendly materials and unique colorways, while enforcing ethical labor practices.