Nothing says "spring" more than some comfy, earth-toned boho fashion. Harper Bazaar UK channels this naturalistic attitude in its new ‘Free Spirit’ editorial featuring model Ilse de Boer.
De Boer’s ensembles are all within an earthy color palette making them feel carefree and nature-inspired. One such ensemble consists of a khaki, army-style jacket paired with a brightly colored and patterned miniskirt and a large fabric messenger bag. The result is a boho look with a high fashion attitude.
Photographer Tom Allen also captures this boho tendency by encouraging model De Boer to hit some relaxed poses and to shy away from the unsmiling tendencies of haute couture. With these changes, De Boer looks like an average, fun-loving girl, making this editorial both eye-catching and relatable.
These clothes demonstrate a resurgence of boho fashion and hippie culture. Perhaps this isn’t the last ‘Free Spirited’-ed campaign that will appear in the market.
Earth-Inspired Bohemian Fashion
Ilse de Boer is Truly a ‘Free Spirit’ in her New Edito
Trend Themes
1. Resurgence of Boho Fashion - Opportunity for brands to tap into the popularity of boho fashion and create unique, nature-inspired designs.
2. Nature-inspired Color Palettes - Brands can explore earthy color palettes and incorporate them into their fashion collections, appealing to consumers looking for a naturalistic attitude.
3. Relatable and Carefree Fashion - An opportunity to create fashion campaigns that feature relatable and fun-loving models, moving away from the unsmiling tendencies of haute couture.
Industry Implications
1. Fashion - Fashion brands can capitalize on the resurgence of boho fashion and offer a wide range of bohemian-inspired apparel and accessories.
2. Photography - Photographers can explore capturing the naturalistic and carefree attitude of boho fashion in editorial shoots, catering to the growing demand for relatable and authentic visuals.
3. Marketing and Advertising - Marketers can leverage the popularity of boho fashion to create campaigns that resonate with consumers seeking a free-spirited and nature-inspired lifestyle.