The VidaKush Spring 2015 lookbook highlights bohemian jewelry pieces with an opulent flair. Borrowing from LA's Hispanic street styles and the flower child looks of the 70s, this catalog juxtaposes opposing aesthetics in an intriguing way.
In addition to its focus on hippie-themed wardrobe staples and bohemian jewelry pieces, the catalog also boast artful backdrop elements that contrast urban street corners and residential complexes with leafy forests and scenic desert landscapes.
Overall, this bohemian jewelry catalog is given an urban edge and highlights accessories that are easy to layer. Most VidaKush products are mystical in their look, featuring elements like moon and star motifs and even quartz crystal pendants that double as emblems for spiritual healing.
Urban Flower Child Catalogs
This VidaKush Spring Lookbook Boasts Bohemian Jewelry Pieces
Trend Themes
1. Bohemian Jewelry - Disruptive innovation opportunity: Integrate technology into bohemian jewelry designs, such as incorporating wearable tech for wellness tracking or incorporating sustainability features.
2. Hippie-themed Wardrobe - Disruptive innovation opportunity: Develop a subscription service that curates bohemian wardrobe staples for customers based on their style preferences and delivers them on a recurring basis.
3. Artful Backdrop Elements - Disruptive innovation opportunity: Create virtual reality (VR) experiences that allow customers to immerse themselves in different scenic backgrounds while trying on jewelry or clothes online.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Utilize 3D printing technology to produce custom and unique bohemian jewelry pieces at a faster rate and lower cost.
2. E-commerce - Disruptive innovation opportunity: Develop an augmented reality (AR) mobile app that allows customers to virtually try on bohemian jewelry and purchase directly from the app.
3. Wellness - Disruptive innovation opportunity: Combine bohemian jewelry with wellness technology, like embedding sensors or devices for monitoring stress levels or promoting better sleep.