'Chubstr' is a body positive fashion blog that is primarily targeted at plus-size men. While there has been a significant effort to make plus-size women more visible in mainstream media, the same movement has not occurred for men. This website provides a positive space where plus-size men can explore fashion and connect with like-minded individuals.
Chubstr was founded by Bruce Sturgell, who noticed a significant lack of fashion-related resources for style-conscious, plus-size men. Sturgell thus created the site to give plus-size men a safe space to explore fashion. As Sturgell explains, "Chubstr's mission is to help men of size find, create, and share their style with the world." This feat is achieved through articles and interviews with celebrities and other fashion industry leaders. The website also hosts photoshoots with plus-size men in an effort to bring more diversity to the world of men's fashion.
The blog ultimately represents a consumer demand for more fashion-related resources for the plus-size community.
Plus-Size Menswear Blogs
This Body Positive Fashion Blog is Intended for Plus-Size Men
Trend Themes
1. Body Positive Fashion - Opportunity for fashion brands to expand their product line and marketing strategies to include plus-size men.
2. Diversity and Inclusion in Men's Fashion - Opportunity for fashion companies to create more inclusive and diverse representation in their marketing campaigns and product lines.
3. Social Networking Platforms for Plus-size Men - Opportunity for social networking platforms to create an inclusive community for plus-size men to connect and share fashion-related resources.
Industry Implications
1. Fashion - Fashion companies can capitalize on the demand for inclusive and diverse fashion for plus-size men by expanding their product lines and marketing campaigns.
2. E-commerce - E-commerce companies can cater to the demand for plus-size men's fashion by creating specialized online stores and platforms dedicated to plus-size fashion.
3. Social Media - Social media platforms can create and promote body positive fashion influencers and content creators for plus-size men to increase visibility and inclusivity in the fashion industry.