Paris advertising agency TBWA joined with a non-profit organization called AIDES for a series of ads that feature creative body paint designs with strong sexual connotations.
The campaign was created in order to bring together rival nations of the UEFA Euro 2016 tournament. Subjects are covered in different flags and are shown standing closely to one another, with the transfer of paints on suggestive areas making clear the slogan "Make Love, Not War" what coincides with them.
The ads feature subjects of various identities, incorporating models of different races and sexual orientations well. Working against the violent culture that has been related to the soccer tournament, the provocative body paint designs by TBWA and AIDES show the nations coming together in order to promote peace amongst them.
Sensual Soccer Campaigns
These Body Paint Designs Unite the Nations of the UEFA Euro 2016
Trend Themes
1. Provocative Body Paint Designs - The use of body paint designs with strong sexual connotations in advertising campaigns to promote unity and peace.
2. Inclusive Representation in Advertising - Incorporating models of different races and sexual orientations to promote diversity in advertising campaigns.
3. Creative Advertising for Social Causes - Using provocative and creative advertising techniques to raise awareness and promote peace in global events.
Industry Implications
1. Advertising - The advertising industry can explore the use of provocative body paint designs to create impactful campaigns for various social causes.
2. Fashion - The fashion industry can incorporate body paint designs as a new and bold trend in photo shoots and runway shows.
3. Non-profit Organizations - Non-profit organizations can leverage creative advertising techniques like body paint designs to raise awareness and support for their social causes.