The new, fashion-forward Boden collection is sure to capture the attention of both adults and their children with its rich color palette and the numerous medieval creatures that adorn the silhouettes of every piece—from sleeveless dresses and whimsical backpacks to playful shoes and t-shirts with creative illustrations. These mythology-inspired symbols are designed to either stand-out or to accent the childrenswear in a minimalist way. The chic and chromatic capsule drops at an appropriate time as many families are gearing for back-to-school season and are looking to update the wardrobes of kids with chic and eye-catching attire.
The new Boden collection is dubbed 'Heraldry' and is suited for children of all ages. Emphasis is placed on the unique applique and embroidery detailing, as well as on the fun 3D dragon effects.
Magic-Inspired Kid Fashion
The New Mini Boden Collection Features Mythical Creatures
Trend Themes
1. Mythical Creature Fashion - There is an opportunity for designers to experiment with costume-like mythical creature fashion for adults and/or children.
2. Minimalist Illustration Fashion - The rise of minimalist illustration fashion for children opens doors for smaller brands or businesses to create their own unique designs to cater to children and/or adults.
3. 3D Embellishment Fashion - The trend towards 3D embellishments on clothes and accessories opens opportunities for designers to add further dimensions to their fashion collections, potentially appealing to both children and adults who appreciate the fun and playful use of 3D designs.
Industry Implications
1. Children's Fashion - The industry of children's fashion can capitalize on the trend of creating playful and imaginative designs that incorporate mythical creatures and minimalist illustrations.
2. Accessories - The rise of 3D embellishments on fashion pieces provides a disruptive innovation opportunity for accessories brands to create playful and unique accessories for both adults and children.
3. Creative Costume Design - The trend of using mythical creature and minimalist illustration fashion elements presents an opportunity for costume designers to create imaginative, elaborate costumes for the entertainment and cosplay industries.