Bodega and New Balance are uniting to produce an ‘Age of Discovery’ 90/60 sneaker that incorporates design elements from the 990 sneaker line. The sneakers come with mesh textures for the uppers, suede overlays, and blue, brown, and gray accents. The tongue is made of a shaggy suede material that contrasts the design, and the laces are colored a light brown shade. The look is complete with a white and khaki green midsole with ABZORB technology, and the New Balance marking on the medial can be seen in a dark purple color. The "N" logo on the lateral side is gray.
The Bodega x New Balance 90/60 ‘Age of Discovery’ launches in sizes 4 to 15 online at Bodega's website. The pairs are expected to drop on Dec 10, 2022.
Multi-Color Collaborative Sneakers
Bodega X New Balance Reunite for the 'Age of Discovery' 90/60
Trend Themes
1. Collaborative Sneakers - Opportunity for businesses to partner and create unique sneaker designs that incorporate elements from popular sneaker lines, as seen with Bodega x New Balance's 'Age of Discovery' 90/60.
2. Mesh Uppers - Opportunity for companies to innovate by incorporating breathable mesh textures for the uppers of their sneakers, as seen with the 'Age of Discovery' 90/60 collaboration between Bodega and New Balance.
3. ABZORB Technology - Opportunity for companies to utilize ABZORB technology for midsoles, offering consumers superior cushioning and support, as seen in the 'Age of Discovery' 90/60 sneaker collaboration between Bodega and New Balance.
Industry Implications
1. Fashion - Businesses in the fashion industry can collaborate with sneaker companies to expand their product lines and create unique styles.
2. Sporting Goods - Sports equipment companies can incorporate mesh and ABZORB technology into their sneakers to improve athletic performance and increase customer satisfaction.
3. Online Retail - Opportunity for online retailers to offer exclusive sneaker collaborations to customers, such as Bodega's website offering of the 'Age of Discovery' 90/60 sneaker from their collaboration with New Balance.