The Bobbie Organic Gentle baby formula is the brand's first new product since its inception that's focused on delivering a different kind of product for parents to choose for their child.
The product is an American-made formula with a European-style organic recipe that includes 100% lactose with no corn syrup or palm oil in the recipe. The product is formulated to more closely resemble breast milk and features smaller sized proteins that are easier to digest for babies. The formula meets all FDA nutrition and quality standards along with several European standards including DHA and ARA levels.
Bobbie Labs Chief Medical Director Anthony Porto, MD, MPH, FAAP spoke on the Bobbie Organic Gentle baby formula saying, "This new gentle formula is formulated with 100% partially hydrolyzed whey proteins instead of intact whey and casein protein and contains 100% lactose. This means that the protein is smaller in size and easier to digest and contains lactose over sweeter carbohydrate alternatives since the majority of infants can tolerate lactose, the major carbohydrate found in human milk."
Organic Milk-Based Baby Formulas
Bobbie Organic Gentle Baby Formula is Made with 100% Lactose
Trend Themes
1. Organic Baby Formula - There is an opportunity for companies to create organic baby formula that more closely resembles breast milk.
2. Lactose-based Baby Formula - Companies can create more lactose-based baby formula since the majority of infants can tolerate lactose.
3. Smaller Sized Protein Baby Formula - There is an opportunity to create baby formula with smaller sized proteins that are easier to digest for babies.
Industry Implications
1. Baby Formula Industry - There is an opportunity for the baby formula industry to innovate and create new organic and lactose-based baby formulas that better resemble breast milk and are easier to digest for infants.
2. Organic Food Industry - The organic food industry can capitalize on the trend towards more natural and organic baby formula options.
3. Nutrition Science Industry - The nutrition science industry can further research and develop baby formula with smaller sized proteins that are easier to digest for infants.