The newly unveiled BMW Paris showroom is as sleek and stylish as the automobiles themselves. Designed by luxury architect Eric Carlson, the store will the be the brand's first store in the city of romance.
The store is not simply for cosmetic purposes, but to launch BMW's newly structured consumer marketing strategy. The vision is to improve and heighten the way customers are engaged and serviced. The master plan involves strengthening the in-store benefits and retail experience for BMW clients, both current and potential.
BMW is also introducing employees dubbed, 'Product Geniuses,' whose role is to provide enhanced customer support. The newly branded staff will be equipped with the latest devices to visually demonstrate BMW's products and features. Sound familiar? It appears Apple and Steve Jobs' influence has expanded beyond tech manufacturers. The BMW Paris showroom brings together quality service with experience enhancing technology.
Tech-Infused Motor Shops
The BMW Paris Showroom is Focused on Providing Exceptional Service
Trend Themes
1. Enhanced Customer Support - BMW's introduction of 'Product Geniuses' equipped with the latest devices shows a trend of providing enhanced customer support through technology.
2. Tech-infused Retail Experience - The BMW Paris showroom exemplifies the trend of integrating technology into the retail experience to improve customer engagement and service.
3. Luxury Brand Showrooms - The concept of luxury brand showrooms like the BMW Paris store reflects the trend of creating sleek and stylish spaces to showcase products and attract customers.
Industry Implications
1. Automotive Retail - The BMW Paris showroom highlights the disruptive innovation opportunity in the automotive retail industry to improve customer experience through tech integration.
2. Luxury Architecture - Luxury architects, like Eric Carlson who designed the BMW Paris showroom, have the opportunity to create innovative, stylish spaces for showcasing high-end brands.
3. Consumer Electronics - The use of technology in customer service, as seen in BMW's 'Product Geniuses,' presents an opportunity for the consumer electronics industry to provide innovative solutions for enhancing the retail experience.