New York-based artist Julie Mehretu was selected by an international jury of museum curators and directors to embellish a new rolling art sculpture in the form of the BMW M Hybrid V8. It was unveiled at the Solomon R. Guggenheim Museum in New York City and showcased just before its launch at the Le Mans race next year.
This is part of the BMW Art Cars collection and has been an ongoing project since 1975, where the German company invites artists from all over the globe to participate. Julie Mehretu speaks about the project, noting that "I’ve loved cars for most of my life, as toys, as objects, as possibilities. It is from that space that I’m really excited to be working on the next BMW Art Car more than anything. The thrill of the speed, the 24 Hour race of Le Mans and what is possible to invent in hybrid and fully electric vehicles as future modes of play and pushing ahead into new terrains of transportation and motorsports."
Dynamic Artful Car Designs
Julie Mehretu Unveils the Art-Adorned BMW M Hybrid V8 Car
Trend Themes
1. Art-adorned Cars - The collaboration between artists and automotive companies to create art-adorned cars offers disruptive innovation opportunities for the automotive and art industries.
2. BMW Art Cars Collection - The ongoing BMW Art Cars collection, which invites artists to participate in designing unique cars, showcases a disruptive innovation opportunity for the automotive industry.
3. Hybrid and Electric Vehicles in Motorsports - The integration of hybrid and fully electric vehicles in motorsports, such as the BMW M Hybrid V8 showcased at the Le Mans race, presents disruptive innovation opportunities for both the automotive and motorsports industries.
Industry Implications
1. Automotive Industry - The collaboration with artists to design art-adorned cars, as seen in the BMW M Hybrid V8, presents disruptive innovation opportunities for the automotive industry.
2. Art Industry - The BMW Art Cars collection, inviting artists to adorn cars with their artwork, presents disruptive innovation opportunities for the art industry.
3. Motorsports Industry - The integration of hybrid and fully electric vehicles in motorsports, exemplified by the BMW M Hybrid V8 at the Le Mans race, presents disruptive innovation opportunities for the motorsports industry.