“Never Stand Still†is BMW's newest marketing gimmick for the European launch of the latest model of BMW 7 series. At the Red Square, Moscow, the 7-Series was hidden in 180,000 silver balls that filled a giant glass-and-acrylic hourglass that was almost 40 feet tall. After two days, and in front of 400 invited guests, the top of the hourglass emptied to reveal the new car.
The hour glass took nine days to build! It looks just wonderful! What a great way to build suspense!
Dramatic Car PR Stunts
BMW 7 Hidden in an Hourglass
Trend Themes
1. Experiential Marketing - BMW's dramatic PR stunt highlights the trend towards experiential marketing, where brands use immersive experiences to engage consumers and build brand awareness.
2. Surprise and Delight - The hidden car in the hourglass is an example of how surprise and delight tactics are being used by brands to create buzz and generate word-of-mouth.
3. Innovative Unveilings - BMW's unique approach to unveiling their newest car model shows the trend for companies to be imaginative and innovative in their product launching strategies.
Industry Implications
1. Automotive - The automotive industry could use similar PR stunts to generate excitement and interest around new vehicles and automotive technology.
2. Event Planning - Event planners could incorporate surprise and delight tactics to create unique and memorable experiences for their clients and guests.
3. Advertising - Advertising agencies could leverage experiential marketing techniques to create more engaging and impactful campaigns for their clients.