The BMW Concept Active Tourer Outdoor is the ideal car for those who fancy themselves one with nature and bicycles. The hybrid recently made its official debut at the 2013 OutDoor Friedrichshafen (a fair) in Germany. On the outside, the Concept Active Tourer Outdoor looks like a typical BMW, but the inside is where it earns its "active" name.
The BMW Concept Active Tourer Outdoor was designed with an eye towards cyclists, with a cargo area specially built to hold bikes. Built-in racks can hold up to two frames and front wheels, with the seats and other parts going in a purpose-built compartment underneath. Performance-wise, the concept can hit a top speed of 124 mph and do 0-62 in under eight seconds. On the eco-front, the hybrid's electric engine is good for 19 miles and it gets 95 MPG.
Cyclist-Focused Concept Cars
The BMW Concept Active Tourer Outdoor Was Built with Bikers in Mind
Trend Themes
1. Cyclist-focused Cars - Disruptive innovation opportunity: Developing cars with cargo areas designed specifically to hold bikes, making it easier for cyclists to transport their bicycles.
2. Hybrid Technology - Disruptive innovation opportunity: Advancing hybrid technology to create cars that have high performance capabilities while also being eco-friendly.
3. Integration of Purpose-built Compartments - Disruptive innovation opportunity: Incorporating purpose-built compartments in cars to efficiently store and transport specialized equipment or belongings.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Collaborating with bicycle industry to develop car models tailored to the needs of cyclists and outdoor enthusiasts.
2. Green Technology - Disruptive innovation opportunity: Investing in the advancement of hybrid technology and electric engines to create more eco-friendly vehicles that conserve fuel and reduce carbon emissions.
3. Travel and Transportation - Disruptive innovation opportunity: Creating innovative solutions for transporting specialized equipment, such as bikes or sporting gear, by incorporating purpose-built compartments in vehicles.