The conceptual BMW Allo is a gamer-targeted transportation solution for avid eSports gamers to enjoy as they transition between locations. The ultra-modern van is equipped with contoured seating on the interior that will support an airy feel, while the system accommodates three modes including Game, Rest and Delivery. This will keep passengers entertained and comfortable, and comes as an exceptional exercise in industrial design as well as intensive behavior research to ensure it fits the needs of modern players alike.
The conceptual BMW Allo is the design work of MJ Park in cooperation between BMW Designworks Munich and Korea Design Membership+. The urban commuter vehicle also works effectively for delivering goods to shoppers for a hybrid take on conventional transportation solutions.
Gamer-Targeted Van Concepts
The Conceptual BMW Allo by MJ Park is Perfect for Fun and Leisure
Trend Themes
1. Gamer Transportation Solutions - The conceptual BMW Allo demonstrates a trend towards transportation solutions aimed at avid eSports gamers, indicating potential growth in this niche market.
2. Intensive Behavior Research - The Allo required intensive research to ensure it fits the needs of modern gamers, indicating a trend towards designing products through extensive user feedback and behavior research.
3. Hybrid Transportation Solutions - The Allo is a hybrid transportation solution, designed to accommodate both passenger and delivery needs, indicating a trend towards more flexible solutions that meet multiple needs with one product.
Industry Implications
1. Automotive Industry - The Allo demonstrates the potential for the automotive industry to tap into niche markets, like eSports gamers, and create new products that meet their unique needs.
2. Gaming Industry - The Allo demonstrates the potential for the gaming industry to collaborate with other industries, like automotive, to create products that enhance the gamer experience and meet their unique needs.
3. Logistics and Delivery Industry - The Allo demonstrates the potential for the logistics and delivery industry to incorporate hybrid transportation solutions into their operations, increasing efficiency and flexibility in their delivery processes.