Only two weeks after sending a BMW through a concrete wall, the BMW 1 Series M Coupé helipad commercial tops this previous stunt with a sky-high feat.
The commercial features one of the world's highest helipads with a BMW doing donuts as if it's child's play. At the same time, there appears to be no safety devices used during the stunt apart from a very skilled driver who takes control behind the wheel. The ad was created by Cundari, which is an agency based in Toronto. The agency deserves credit for coming up with the BMW 1 Series M Coupé helipad stunt, as it shows off the dexterity of the new BMW and keeps viewers on the edge of their seats.
Implications - In contemporary society, consumers are looking for marketing techniques that do not necessarily convey information about a product, so much as the feeling that goes along with it. Companies must remember to promote the sensations associated with their commodities in order to stand out in the competitive marketplace.
Sky-High Auto Ads
The BMW 1 Series M Coupé Helipad Commercial Pumps Up the Adrenaline
Trend Themes
1. Emotional Marketing - Opportunity to create advertising campaigns that focus on evoking emotions instead of simply conveying product information.
2. Experiential Advertising - Chance to develop interactive and memorable ad experiences that engage consumers on a deeper level.
3. Risk-taking Advertisements - Incentive to push boundaries and challenge traditional advertising norms to capture attention and generate excitement.
Industry Implications
1. Automotive - Opportunity for car manufacturers to showcase the unique features and performance of their vehicles through innovative and daring advertising campaigns.
2. Marketing and Advertising - Potential for agencies to explore unconventional and high-impact strategies to create memorable brand experiences for their clients.
3. Entertainment - Ability to leverage exhilarating and attention-grabbing advertising techniques to enhance promotional efforts for movies, shows, and live events.