Blvck Paris is tapping Epic Games’ Fortnite for a new lifestyle collection inspired by the popular battle royale game. The Blvck x Fortnite collection is geared toward die-hard gamers and includes T-shirts, hoodies, shorts, and lifestyle items in a stylish line-up of contemporary minimalist designs. The artwork includes well-known figures and allusions to beloved video games like Peely and Cuddle Team Leader.
In addition to apparel, the collection stocks a ‘Dark Mode On’-themed Blvck x Fortnite Tumbler. The Blvck x Fortnite collection ranges from $90 USD to $120 USD, while the tumbler comes in at $65 USD. The Blvck x Fortnite apparel and lifestyle collection will be sold at Blvck Stores and online at the brand’s website.
Collaborative Gamer-Focused Apparel
Blvck Paris Works With Fortnite on a Lifestyle Collection
Trend Themes
1. Gamer-centric Apparel - As more gamer-centric apparel is created, there is a growing opportunity for brands to expand their product offerings to cater to this market.
2. Collaboration Collections - Collaborations between brands, especially popular video games, can lead to successful and highly sought-after collections.
3. Minimalist Designs - Minimalist designs with playful or nostalgic elements have potential to appeal to the gamer demographic and should be explored by brands looking to enter this market.
Industry Implications
1. Fashion and Apparel - With the increasing popularity of video gaming, brands can expand their fashion and apparel product lines to cater to gamers.
2. Gaming and Esports - As gaming and esports continue to grow, more opportunities arise for collaborations with fashion brands and designers to create merchandise and apparel for fans.
3. Consumer Goods - The potential for a wider range of consumer goods, like tumblers, sporting gamer-themed designs presents a growth opportunity for brands looking to connect with the gaming demographic.