Berlin-based ad agency 'glow' featured this 'Blush' advertisement, promoting lingerie in the middle of the streets. Created by twirling ribbons, the abstract image within the video is an artistic endeavor that is actually pretty effective. As opposed to showcasing half-nude women, why not leave some to the imagination?
Additionally, the advertisement isn't in print either, thus making this campaign unique and quite sexy. Check out the featured 'Blush' advertisement how-to video and see how it was created.
Implications - The 'Blush' advertisement definitely cranks up the heat pretty high. This lingerie campaign in the middle of the streets will most certainly turn some heads. What is more about this campaign is that it does not exist in print so think of this as a unique mesh of traditional and guerilla advertising.
Ribboned Street Campaigns
The 'Blush' Advertisement Turns Up the Heat
Trend Themes
1. Street Campaign Advertising - Businesses can explore the potential of street campaigns to provide a unique and effective way of advertising their products and services.
2. Artistic Lingerie Ads - The use of artistic and abstract concepts in lingerie ads can offer a fresh take on promoting the products and capture the attention of a wider audience.
3. Non-traditional Advertising - Brands can consider unconventional methods of advertising, such as the use of street ribbons, to create a more memorable and distinctive campaign targeted to a specific audience.
Industry Implications
1. Fashion Industry - Fashion brands can explore the use of artistic and unique advertising techniques to promote their products and stand out in a highly competitive market.
2. Advertising Industry - Advertising agencies can tap into the potential of street campaigns and non-traditional advertising methods to offer clients new and innovative ways to promote their businesses.
3. Art Industry - The collaboration between art and advertising can open up new possibilities to create captivating and memorable campaigns that resonate with a broader audience.