See who's calling and check your mail without taking your cell phone out of your pocket. That's the advantage of sporting a Bluetooth Watch like the new Sony Ericcsson MBW-100.
Bill Geiser, VP of Fossil's Watch Technology noted, "Watches are the perfect 'glanceable' display. They are simple to use, fashionable, and well accepted ... The immediate opportunity is for watches to deliver convenient new services that simplify how people stay connected with one another.â€
Implications - Multipurpose technological products are extremely popular and useful in modern society due to the hectic lifestyles of many consumers. Providing buyers with products that help them by making daily activities more efficient is a great way for businesses to appeal to the modern consumer.
Bluetooth Watches
New Sony Ericsson / Fossil MBW-100
Trend Themes
1. Multipurpose Technological Products - Businesses can create innovative products that serve multiple purposes, simplifying daily activities for consumers.
2. Bluetooth Connectivity - Companies can develop Bluetooth-enabled devices that seamlessly connect to smartphones, providing convenient and hands-free functionalities.
3. Fashionable Wearable Tech - Fashion brands can incorporate technology into their products, such as Bluetooth watches, to offer stylish and functional accessories.
Industry Implications
1. Consumer Electronics - The consumer electronics industry can explore creating a range of Bluetooth-enabled wearables to enhance the connectivity and convenience of their products.
2. Fashion and Accessories - Fashion brands can diversify their offerings by incorporating Bluetooth technology into their accessories, catering to tech-savvy consumers.
3. Mobile Communications - Companies in the mobile communications industry can develop innovative Bluetooth-enabled products to enhance the smartphone experience and improve connectivity.