Lingerie label Bluebella has tapped sequin designer Ashish for a new collaboration comprised of "attainable couture." The collection adopts Ashish’s unique style and creative vision, fusing Bluebella’s fashion-forward and youthful aesthetic with the sequin master’s signature look. Silhouettes include lingerie sets, hoodies, and jewelry for accessorizing, while the release itself is accompanied by a colorful campaign shot at the Working Men’s Club in Bethnal Green.
The collection features slogans like "Ban Space Travel," "This Is A Protest," and "World Peace" in keeping with Ashish's politically motivated ethos. The designer uses these slogans to convey positive messages of quiet activism and rebellion through a digestible and accessible medium.
The full collection from Ashish and Bluebella is now available for purchase on Bluebella’s website.
Chic Sequin-Adorned Lingerie
Bluebella Recruits Sequin Designer Ashish for a Rebellious Collection
Trend Themes
1. Sequin Lingerie - Sequins aren't just for dresses anymore, lingerie infused with sequins is a growing trend.
2. Fashion-meets-activism - Fashion isn't just about looks. It is now being used as a medium to convey quiet activism and rebellion.
3. Accessible Couture - Designers, like Ashish, are collaborating with fashion-forward brands like Bluebella to bring attainable couture to the masses.
Industry Implications
1. Lingerie - Lingerie companies can disrupt the industry by incorporating unique details like sequins to create a fashion statement.
2. Fashion - Fashion brands can explore the convergence of fashion and activism to create a movement and connect with customers who value progressive values.
3. Luxury Fashion - High-end brands can use their expertise in couture to create accessible, affordable lines that retain characteristics of crafted luxury.