In the digital age, consumers are exposed to computer screens on the regular and that is why a skincare product with blue light defense is important for a youthful complexion. Prai is a brand that fills this niche with its Hyaluronic Spray which is specifically geared to counter the aging properties that are onset by the frequent exposure to blue light.
Prai's key ingredients for its blue light defense product is hyaluronic acid, which offers an "intense [and] lasting moisture," as well as Blumilight -- "an emerging new ingredient" that deflects blue light pollution and stress away from the skin.
In addition to being protective in the presence of "Digital Aging," Prai's Hyaluronic Spray also improves the texture of the skin, diminishing the appearance of fine lines and wrinkles.
Blue Light-Countering Skincare
Prai's Hyaluronic Spray Offers Consumers Blue light Defense
Trend Themes
1. Blue Light-countering Skincare - Opportunity for skincare brands to develop products that target blue light exposure and its effects on the skin.
2. Hyaluronic Acid - Growing trend of utilizing hyaluronic acid as a key ingredient in skincare products to provide intense and lasting moisture.
3. Deflecting Blue Light Pollution - Emerging trend of incorporating ingredients like Blumilight that deflect blue light pollution and minimize its impact on the skin.
Industry Implications
1. Skincare - Skincare industry can create innovative products specifically designed to counter the negative effects of blue light exposure on the skin.
2. Beauty Technology - Opportunity for beauty tech companies to develop devices or apps that detect and monitor blue light exposure and provide personalized skincare recommendations.
3. Digital Wellness - Growth potential for the digital wellness industry to offer holistic approaches to protect the skin from digital aging, including blue light defense.