With its new collection, clothing brand Richardson taps into the stylish potential of blue collar fashion. The theme of the Spring/Summer 2018 collection combines utility, comfort and that militant pre-loved look that has been dominating the industry of late. From an autobahn coverall made out of 100% cotton canvas with signature Richardson branding on the back to a Strawberry Teamster Nylon Bomber with a retro silk-screened graphic, the Spring/Summer 2018 range is made within the United States and boasts unisex silhouettes.
The blue collar fashion collection also highlights a wool knit sweater that is subtly embroidered on the chest and on the shoulder. The piece is a collaborative effort with Japan's Bonjour Records.
All in all, the Spring/Summer 2018 collection crates a dynamic transitioning of status, blurring the line between blue collar fashion and luxurious extravagances within streetwear.
Work-Appropriate Streetwear Collections
Richardson's 2018 Collection Builds on Blue Collar Fashion
Trend Themes
1. Blue Collar Fashion - Disruptive innovation opportunity: Integrate high-quality materials and craftsmanship associated with luxury fashion into blue collar workwear.
2. Militant Pre-loved Look - Disruptive innovation opportunity: Create distressed and worn-in garments that appeal to the streetwear market.
3. Unisex Silhouettes - Disruptive innovation opportunity: Design versatile clothing that can be worn by people of any gender.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Merge streetwear and workwear to create a new category of stylish and functional clothing.
2. Manufacturing - Disruptive innovation opportunity: Utilize innovative techniques and materials to produce durable and comfortable workwear.
3. Retail - Disruptive innovation opportunity: Develop a curated marketplace for blue collar fashion that caters to both blue collar workers and streetwear enthusiasts.