Photographer Lee Clower is behind the lens of this family-based photo shoot that promotes Timberland's Blue Boot line. The images are comprised of a mom, dad and their son who all wear a pair of 'Family for Bee' boots by Timberland 6 Blue Boot.
The 'Family for Bee' line is partially owned by Mark McNairy who appears alongside his family in this advertorial. The idea behind this series was to combine the two aspects of the brand, which are youth and family.
The images display a family wearing matching boots that project a gender-neutral approach to footwear. Beyond that, the images also convey that the line is appropriate for all ages. By bringing youthfulness and practicality together, these boots are able to appeal to many different consumers and age groups.
Family-Inclusive Footwear
The Blue Boot Line of Timerlands is Promoted with a Family Image Series
Trend Themes
1. Gender-neutral Footwear - Opportunity to disrupt traditional footwear norms and appeal to a wider audience by promoting gender-neutral options.
2. Family-inclusive Marketing - Disruptive innovation opportunity by showcasing families of different demographic backgrounds to appeal to a wider audience.
3. Cross-generational Products - Opportunity to disrupt age-specific marketing by creating products that appeal to multiple generations and age groups.
Industry Implications
1. Footwear Industry - Opportunity for footwear companies to promote gender-neutral and cross-generational products to appeal to a wider audience.
2. Family and Parenting Industry - Opportunity for family and parenting companies to showcase a diverse group of families in their marketing to appeal to a wider audience.
3. Marketing and Advertising Industry - Disruptive innovation opportunity by showcasing diverse families and promoting gender-neutral options to appeal to a wider audience in marketing and advertising campaigns.