The blotting cushion is being offered by the skin care brand Murad and provides an alternative to the disposable pieces of paper that people usually use when blotting away their skin's excess oil.
Many products that were once applied with fingers or brushes are now being offered in sponge form, and blotting items are the next step in that evolution. The Murad blotting cushion comes in the form of a compact and works to both mattify and prime the skin. The product is applied with an accompanying sponge and comes in the form of a pinkish liquid that goes on clear. The product works to absorb excess oil and keep makeup in place.
This blotting cushion is ideal for individuals with oily skin types.
Mattifying Skin-Blotting Cushions
This Portable Blotting Product Comes in the Form of a Sponge
Trend Themes
1. Sponge Beauty Products - The rise of sponge beauty products, including mattifying and priming blotting cushions, presents opportunities for companies to innovate and introduce more convenient application methods for various skincare and makeup formulations.
2. Disposable Product Alternatives - The development of blotting cushions as a reusable alternative to disposable paper-based products indicates a growing trend of reducing waste and creating sustainable alternatives in the beauty industry.
3. Oil-absorbing Beauty Products - The release of mattifying skin-blottin cushions highlights a trend towards creating beauty products designed to absorb excess oil and keep makeup in place, which presents opportunities for companies to introduce innovative solutions to address the needs of consumers with oily skin types.
Industry Implications
1. Skincare - The blotting cushion serves as a disruptive innovation for skincare companies, providing an opportunity to introduce products with a reusable application method that reduces waste and provides effective oil-absorption and priming benefits.
2. Makeup - The rise of sponge-based beauty products, such as the Murad blotting cushion, presents a disruptive innovation opportunity for makeup companies to introduce products that not only provide coverage and color, but also offer skin benefits and convenience in application.
3. Waste Reduction and Sustainability - As the beauty industry shifts towards more eco-friendly practices, companies can capitalize on the trend by developing sustainable beauty products that not only benefit the environment, but also appeal to consumers who prioritize waste reduction and sustainability.