Bloomington Transit is set to roll out a new fare collection system on November 18. The system will leverage the Umo mobile app and reloadable cards to provide a more convenient and efficient payment experience for riders. As part of the transition, customers can use the Umo app or obtain a reloadable card at Bloomington Transit offices or the downtown transfer center to pay fares on all buses and micro transit services. Riders will also have the option to pay with cash, provided the exact amount is available.
"This fare collection technology project with Umo enhances the customer experience for Bloomington Transit riders," said Bloomington Transit General Manager John Connell. "But more importantly, it provides equity by allowing those who are not able to buy a discounted monthly pass upfront to receive the same benefits as those who can. Using Umo protects our riders from overpaying in the long run."
Digital Fare Collection Services
Bloomington Transit Now Accepts Fare Payments Using a Mobile App
Trend Themes
1. Mobile Payment Integration - Integrating mobile apps for fare collection simplifies the payment process for commuters and reduces the need for physical tickets.
2. Contactless Fare Solutions - The adoption of contactless payments through reloadable cards ensures greater convenience and hygiene for public transit users.
3. Multi-modal Payment Systems - Enabling fare payment compatibility across buses and micro transit services offers a seamless travel experience for passengers.
Industry Implications
1. Public Transit - Public transit systems are increasingly incorporating digital payment solutions to enhance accessibility and streamline operations.
2. Mobile App Development - The need for user-friendly and secure mobile apps for fare collection presents significant growth opportunities in mobile app development.
3. Fintech Solutions - Fintech companies can innovate by developing integrated payment platforms that cater to the unique needs of public transportation operators and their customers.