No, these are not albinos or vampires. This is actually a pretty creative ad campaign for Off, a mosquito repellent.
The "Leave no blood for mosquitoes" message is delivered through the images of a woman, man, and boy who appear to be drained from blood, leaving nothing to attract the mosquitoes.
I like the concept, but the boy is creepy!
The campaign was created by Brazilian ad agency Giovanni+Draftfcb, Rio de Janeiro, with creative direction by Adilson Xavier, Ricardo John & Sidney Araújo, art direction by Marcus Saulnier, and photography by Thelma Vilas Boas.
Bloodless Vampiretising
Leave No Blood with Off Mosquito Repellent
Trend Themes
1. Creative Ad Campaigns - Opportunity for businesses to think outside the box and create attention-grabbing campaigns like Off's 'Leave no blood for mosquitoes'.
2. Visual Storytelling - Using powerful visual imagery, such as drained individuals, to convey messages and capture audience attention.
3. Humorous Marketing - Leveraging humor in marketing campaigns to engage audiences and stand out from competitors.
Industry Implications
1. Advertising - Innovative ad campaigns like Off's 'Leave no blood for mosquitoes' provide opportunities for ad agencies and marketers to push creative boundaries.
2. Consumer Goods - Brands in the consumer goods industry, especially those offering mosquito repellents, can explore unique and attention-grabbing marketing campaigns to differentiate their products.
3. Photography - Photographers can tap into the demand for visually striking ad campaigns by offering their services to companies looking to create compelling imagery.