Blockbuster is considered something of the past, but it lives on through the memory lane of those who were lucky enough to experience the film rental experience. Now, the company gets a new life in Los Angeles as the doors open up once again as a speakeasy.
Right on Melrose, it features a familiar space where guests can walk through the aisles but now are met with menus and posters of cocktails and drinks to select from. They can go to the counter and check out their drinks with a Blockbuster membership card, and a drink ticket to creating a nostalgic experience. Some of the drinks seen on the menu are also playful including "Yoo Hoo, Gusher, Zima, Crystal Clear Pepsi, and Orbitz."
Nostalgic Film-Retail Speakeasies
Blockbuster Gets a Revived New Life as a Speakeasy
Trend Themes
1. Nostalgia-driven Entertainment - Businesses can create immersive experiences that transport individuals back in time, tapping into the power of nostalgia.
2. Retail-based Pop-up Events - Retail brands can leverage their history and brand awareness by hosting temporary events to engage customers old and new.
3. Cross-industry Partnerships - Collaborations between brands from different industries can create unique and memorable experiences for consumers.
Industry Implications
1. Retail - Retail companies can tap into their existing brand storytelling through nostalgic pop-up events that offer experiences as well as sales opportunities.
2. Food & Beverage - Bars and restaurants can create innovative menus based on retro food and drink offerings paving a new way forward in culinary innovation.
3. Entertainment - Creating immersive experiences that takes the audience on a journey of nostalgia and emotion, especially towards beloved forms of entertainment can result in new revenue streams for entertainment industry