Excuse me, diamond telling me the time?
The Diamond Fiction from Tagheuer is one hell of a luxurious time piece. The watch looks like an opulent bracelet, until the right button is pressed -- that's when 54 of the 879 diamonds show you the time. Only three of these beauties were created, they're endorsed by Uma Therman, and can be yours for $120,000.
Implications - Although many consumers have been affected by the credit crunch, there are those who remain unharmed. These consumers still seek luxurious products which have cutting-edge qualities and don't want their sense of style to suffer from the recession. Industries should recognize that this niche market exists, and should tailor certain products towards them.
Bling On The Time
Tagheuer Diamond Fiction
Trend Themes
1. Luxury Technology Accessories - There is a growing trend among consumers who seek luxurious products with cutting-edge qualities, creating opportunities for industries to develop luxury technology accessories.
2. High-end Personalization - Consumers who want their sense of style to remain unaffected by the recession are demanding personalized and opulent products, presenting an opportunity for industries to offer high-end personalization services.
3. Exclusivity and Limited Editions - The demand for exclusive and limited edition products, such as the Tagheuer Diamond Fiction watch, highlights a trend among consumers who value rarity and uniqueness, indicating an opportunity for industries to create and market limited edition luxury items.
Industry Implications
1. Luxury Fashion and Accessories - The luxury fashion and accessories industry can tap into the trend for luxury technology accessories by incorporating cutting-edge features into their products, such as smartwatches with diamond embellishments.
2. Jewelry and Watchmaking - The jewelry and watchmaking industry can seize the opportunity presented by the demand for high-end personalization by offering customized and personalized luxury timepieces, allowing consumers to create unique pieces that reflect their style and preferences.
3. Collectibles and Memorabilia - The collectibles and memorabilia industry can capitalize on the trend for exclusivity and limited editions by creating and marketing limited edition luxury items that cater to niche markets, appealing to collectors and consumers who value rarity and uniqueness.