Blind Beauty is a sight-loss inclusive cosmetics and skincare brand that is working to make beauty products and packaging more accessible. The brand was founded by Hazel Baybasin after she was diagnosed with a rare brain condition that drastically impacted her vision. What Hazel quickly discovered was that there was a severe lack of accessibility within the beauty industry.
In addition, Hazel learned that without sight, the texture and smell of a given product become highly important. As a result, she founded Blind Beauty and began producing accessible beauty products made with braille labels. Visually, her packaging designs were minimalist. However, they prioritized the package texture and scent of the product to cater to blind communities.
'I’d have to increase product prices to make it possible, but I don't think it's fair to charge somebody more to make something accessible for them. It’s frustrating. If you’re a multi-million dollar company, why would you not make your product accessible if you can afford to?" said Baybasin in a recent interview with Elle.
Accessible Textural Cosmetics
Blind Beauty Uses Braille and Scents to Cater to the Blind Community
Trend Themes
1. Inclusive Packaging - Create cosmetics and skincare packaging that cater to the blind community through the use of braille labels, texture, and scent.
2. Accessible Beauty - Offer beauty products specifically made for the blind community that prioritize texture and scent over visual appeal.
3. Affordable Accessibility - Provide accessible beauty products for the blind community at an affordable price to promote inclusivity.
Industry Implications
1. Beauty and Cosmetic - The Beauty and Cosmetic industry can benefit through the creation of products and packaging made for the blind community.
2. Medical and Healthcare - Opportunities exist within the Medical and Healthcare industry to help people with disabilities achieve higher levels of independence through accessible products.
3. Consumer Goods - Consumer goods companies can enhance their products to cater to a wider audience by designing packaging that prioritizes texture and scent over visual appeal.