Bleu Lavande refillable products are part of the brand's new environmentally friendly initiatives, including expanded refills and an in-store refill station for customer convenience. Known for its environmentally responsible approach, the company is now extending its range to include five new products available in one-liter refills. These products include the Bleu Living lavender surface cleaner, a versatile 3-in-1 lavender shampoo, shower gel, and foaming bath, as well as lavender foaming bath and lavender-eucalyptus shower gel and foaming bath.
The company now offers one-liter refills for nine products, including surface cleaner and shower gel. Additionally, the brand has achieved Silver Certification in Sustainable Tourism from Green Step Solutions Inc., aligning with global sustainability goals.
Bleu Lavande specializes in lavender essential oil products, cultivated since 2004 on its farm in Magog, Eastern Townships. Its diverse range includes health, beauty, and home goods, all crafted to harness the therapeutic benefits of lavender.
Eco-Friendly Product Expansions
These Bleu Lavande Refillable Products Include 5 New Formulas
Trend Themes
1. Eco-friendly Refill Stations - In-store refill stations represent a sustainable shift in retail, making it easier for customers to reduce packaging waste.
2. Multipurpose Personal Care Products - Products with versatile uses, like 3-in-1 shampoos and shower gels, cater to consumer demand for convenience and minimalism.
3. Sustainable Certifications - Achieving recognized certification in sustainability enhances brand credibility and aligns with increasing consumer demand for ethical products.
Industry Implications
1. Sustainable Retail - Retailers offering refill stations can capitalize on the eco-conscious consumer movement.
2. Personal Care - Personal care products that serve multiple functions foster a growing interest in simplified, efficient beauty routines.
3. Eco-friendly Certification Services - Businesses that provide sustainability certifications benefit from the rising trend of brands seeking to validate their environmental claims.