Blake’s Hard Cider (BHC) has launched ‘Sorta Pop’ probiotic soda, a non-alcoholic beverage that marks a first in the brand’s portfolio. ‘Sorta Pop’ comes in three real fruit-infused flavors, including ‘Tangerine,’ ‘Strawberry-Watermelon-Lemon,’ and ‘Lemon Lime.’ The beverage has no gluten, no caffeine, only 25 calories, and three to six grams of sugar from the monk fruit. Over a million probiotics per can are included in the new drinks, which can help consumers maintain gut health and a healthy digestive system.
Blake’s Hard Cider is an independent, family-owned craft cidery specializing in fermenting its apples on-site. The brand’s ‘Sorta Pop’ is the perfect Dry January companion that is better for you without compromising taste.
"Coming from Blake’s 77 years’ experience growing, picking, and pressing our harvest, exploring a healthy, alternative beverage made with real fruit is a natural extension for us," said Chelsea Cox, BHC Director of Marketing and Product Development. "As consumers become more selective and educated in their beverage choices, that shift makes way for a better-for-you beverage like Sorta Pop that delivers great flavor, bubbles, plus health benefits."
Carbonated Probiotic Sodas
Blake’s Hard Cider Launches its First Non-Alcoholic Probiotic Soda
Trend Themes
1. Probiotic Sodas - Developing probiotic-infused beverages with a carbonated base could be an emerging trend in the non-alcoholic beverage industry.
2. Low-calorie Beverages - Producing low-calorie, sugar-free drinks with natural sweeteners such as monk fruit can be a key trend for the health-conscious consumers market.
3. Real-fruit Flavors - Flavor innovation with real-fruit infusions could be a growing trend in the non-alcoholic beverage industry.
Industry Implications
1. Craft Beverage - Breweries and distilleries may explore non-alcoholic beverages with health benefits, like probiotic sodas, as a product extension and diversification.
2. Health and Wellness - Health and wellness companies can position carbonated probiotic sodas as natural and beneficial drinks for gut health and digestive wellness.
3. Low-calorie Drinks - Manufacturers in the low-calorie beverage industry could investigate natural sweeteners like monk fruit and create less sweet carbonated probiotic drinks to cater to calorie-conscious consumers.