Chinese tech company ZTE is releasing a line of mid-range smartphones known as the Blade V7 and the Blade V7 Lite. Following the brand's luxurious Axon model, these phones are said to be just as luxurious without breaking the bank.
Presented at Mobile World Congress 2016, the Blade V7 and V7 Lite both feature metallic cases and look rather similar to one another. Each phone is also very reminiscent of Apple's iPhone designs. While the V7 mirrors the iPhone 6 or 6s, the V7 Lite shares characteristics with the iPhone 5.
Neither the Blade V7 or the V7 Lite were designed to replace the Axon but each phone serves as a new affordable option in China, Germany, Spain and other international markets.
Affordable Luxury Smartphones
The ZTE Blade V7 and V7 Lite are the Cheaper Successors to the Axon
Trend Themes
1. Affordable Luxury Smartphones - Disruptive innovation opportunity: Develop affordable luxury smartphones with premium features and design at a lower price point.
2. Mid-range Smartphones - Disruptive innovation opportunity: Create mid-range smartphones that offer a balance between price and quality, targeting consumers looking for a cost-effective option.
3. Emulating Premium Designs - Disruptive innovation opportunity: Design smartphones that imitate the aesthetics of premium brands, providing consumers with a more affordable alternative to luxury devices.
Industry Implications
1. Consumer Electronics - Disruptive innovation opportunity: Introduce affordable luxury smartphones in the consumer electronics industry to capture a new market segment of budget-conscious consumers seeking premium features.
2. Mobile Phone Manufacturing - Disruptive innovation opportunity: Manufacture mid-range smartphones with competitive specifications and attractive designs, offering an alternative to high-end flagship devices.
3. International Smartphone Market - Disruptive innovation opportunity: Penetrate international markets such as China, Germany, Spain, and others by introducing affordable luxury smartphones for consumers looking for a blend of style and affordability.