Yet another new BlackBerry has hit the market, this time called the BlackBerry Bold. Blackberry says they're targeting the "business" demographic. Uhh, isn't that who they've always marketed to?
The higher-end BlackBerry Bold will be "the first BlackBerry to support high-speed HSDPA cellular networks and comes with integrated GPS, Wi-Fi and a host of multimedia features," Reuters says.
The new BlackBerry bold has integrated 2-megapixel camera, video recording, media player for music and video, BlackBerry maps, a beautiful display and overall functions much faster than old models and is aesthetically the most pleasing.
"The BlackBerry® Boldâ„¢ smartphone embodies elegant design â€" without sacrificing the features or functionality you expect from a premium smartphone," BlackBerry says.
The new BlackBerry Bold will be available as of this summer for between $300-$400.
Previously, before its release, it was referred to as the RIM BlackBerry 9000.
BlackBerry Bold
New Blackberry Launched Today
Trend Themes
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2. Multimedia Features - Growth opportunity for technology companies to develop and market multimedia features in mobile devices.
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Industry Implications
1. Telecommunications - Investment opportunity for telecommunication industry to support the development of high-speed cellular networks.
2. Technology - Growth opportunity for technology companies to develop and market multimedia features in mobile devices.
3. Smartphone Manufacturing - Opportunity for smartphone manufacturers to focus on sleek design and integrated multimedia features to appeal to a premium market.