Black Scale's Summer 2014 collection can be previewed via the brand's 'Perception' lookbook, which features a heavily tattooed model against a brick background overgrown with vines.
Though the majority of the color palette is neutral, the collection adds pops of color in unexpected places to spice things up. For instance, it'll feature a strip of graphic print on an otherwise basic, unadorned tee shirt. Little features like this are visually appealing without being overwhelming. Overall, the casual collection -- which is comprised of graphic tees, crew neck sweaters, baseball jerseys and button down shirts -- is perfect for a down-to-earth dude who cares about his fashion sense.
The Perception lookbook looks at things from a different angle, proving that good style sense is just about how you perceive things.
Graphic Urban Lookbooks
The Black Scale Summer 2014 Challenges Your 'Perception'
Trend Themes
1. Graphic Prints - The addition of small pops of graphic prints to otherwise plain apparel is a trend that can be transformed into a disruptive innovation opportunity, especially in the fashion industry.
2. Brick Backgrounds - Backgrounds such as brick walls and overgrown vines, especially when used in urban areas, could potentially become a trend in the photography industry, inspiring creativity and a new way of perception.
3. Heavy Tattooing - Heavy tattooing, especially when used on models, could potentially become a trend within the fashion industry, creating a new form of edginess for models both in print and on the runway.
Industry Implications
1. Fashion - The fashion industry can take this trend and innovate more sophisticated approaches to make pieces stand out in trendy, unique ways.
2. Photography - Photography industry could incorporate more unconventional backdrops like brick walls and overgrown vines, inspiring creativity and a new perception.
3. Modeling - Modeling industry could develop a new trend featuring models covered in tattoos for a new level of urban edginess that appeals to the fashion world.