Nike introduces a new and bright colorway to its signature Air Max 720 sneaker model entitled the 'Black Multi' tonal option. The uppers are rooted in a black base foundation before it is decorated in contrasting bright colors of neon yellow, red, purple, and green.
The streaking details adorn the uppers in a slanting design manner, brightening the dark base of the model. As a branding accent, the brand's iconic Swoosh is showcased at the toe box and the panel, accompanied by additional branding accents across the heel, the lower pull tab, and the tongue. The latest Black Multi iteration retains the tonal sole unit with an Ait Max 720 unit, measuring at an impressive 38mm in height.
Neon Tonal Streak Sneakers
Nike's Air Max 720 Receives a Contrasting Black Multi Color Update
Trend Themes
1. Bright Colorway Sneakers - Opportunity for footwear brands to introduce bold and vibrant color options to attract fashion-conscious consumers.
2. Contrasting Design Details - Potential for incorporating contrasting patterns and designs into product lines to create visually striking and unique designs.
3. Tonal Sole Units - Opportunity for shoe manufacturers to experiment with different sole unit technologies to enhance comfort and performance.
Industry Implications
1. Footwear - Footwear brands can explore new designs and colorways to meet the demands of fashion-forward consumers.
2. Fashion - Fashion brands can incorporate bold and contrasting design elements into their collections to stay on-trend and attract attention.
3. Sporting Goods - Sporting goods manufacturers can develop tonal sole units with innovative technologies to enhance the performance of athletic footwear.