Presented in collaboration with Red Bull Photography, the Black Light Bikes video is conceived by Brazilian artist Marcelo Maragni. The photographer captures freestyle cyclists at night and brings his illuminated vision to life with the help of some imagination and lots of glow-in-the-dark paint.
What may have resembled a regular forest spot during the day transforms into a psychedelic dreamscape. The final product of Black Light Bikes is a florescent clip that features illuminated bikes and a painted landscape.
This video is not only visually striking but is also an homage to freestyle cycling, a popular sport that requires physical endurance, talent and imagination. Equipped with glowing helmets, the freestylers in this video can be compared to dancers who move with fluidity and grace.
Illuminated Cycling Stunts
The Black Light Bikes Video is a Collaboration with Red Bull
Trend Themes
1. Nighttime Sporting Events - Disruptive innovation opportunity: Creating and promoting nighttime events for traditionally daytime sports, such as illuminated cycling stunts.
2. Glow-in-the-dark Products - Disruptive innovation opportunity: Developing and marketing innovative glow-in-the-dark products for novelty and safety purposes.
3. Creative Photo and Video Collaborations - Disruptive innovation opportunity: Partnering with artists and photographers to create visually impressive and viral content for brands and businesses.
Industry Implications
1. Sporting Goods - Disruptive innovation opportunity: Introducing innovative products, such as glow-in-the-dark bikes or equipment, to the sporting goods market.
2. Entertainment - Disruptive innovation opportunity: Building nighttime entertainment experiences, such as illuminated bike shows, to add unique and visually impressive options for consumers.
3. Marketing and Advertising - Disruptive innovation opportunity: Collaborating with artists and photographers to create unique visual content for branding and advertising purposes.