Walmart is helping to "spread out" the best savings of the season with three events in November, part of the brand's Black Friday Deals for Days. The new move was implemented to meet the evolving needs of its customers in a safer and more convenient shopping experience.
Scott McCall, executive vice president and chief merchandising officer for Walmart U.S., commented on the launch, stating: "Customers trust Walmart to deliver an amazing Black Friday year after year. Although this year’s event looks different, our commitment to what our customers depend on us for – the absolute best prices of the season on hot gifts from top brands – hasn’t changed. I’m really excited that this year, when it matters most to our customers, we’re offering them more convenient and safer ways to shop Black Friday at Walmart, whether that’s from the shelf in one of our stores, ordering online and picking it up curbside or having it delivered right to their front door."
The first event, starting online at Walmart.com on Wednesday, November 4th at 7 p.m. ET and in-store on Saturday, November 7th at 5 a.m. local time, customers can purchase amazing deals on toys, electronics, and home products. The second even, starting online on November 11th and in-store on November 14th, shoppers can score great finds on electronics, like TVs, computers, and tablets. For the third and final event, beginning online on November 25th with new deals in stores on November 27th, fans will find great prices on even more electronics, toys, and gifts across apparel and home, as well as seasonal décor favorites.
Reinvented Black Friday Shopping Experiences
Walmart Announces 'Black Friday Deals for Days'
Trend Themes
1. Extended Black Friday Deals - There's an opportunity for businesses to move beyond the traditional one-day Black Friday sale and instead offer multiple deals throughout the month of November.
2. Online Black Friday Shopping - The COVID-19 pandemic has accelerated the shift to online shopping, creating an opportunity for retailers to have a strong online presence and offer convenient shopping options for customers.
3. Curbside Pickup - With social distancing guidelines in place, retailers can offer curbside pickup as a safe and convenient shopping option for customers who don't want to go into stores.
Industry Implications
1. Retail - Retailers can innovate by offering extended Black Friday deals, utilizing online shopping channels, and implementing curbside pickup options to meet the evolving needs of customers in a safer and more convenient shopping experience.
2. E-commerce - There is opportunity for e-commerce businesses to work with retailers to integrate their online shopping channels and offer a seamless shopping experience for customers.
3. Logistics - With more customers opting for online shopping and curbside pickup, logistics companies can innovate by offering efficient and timely delivery options for retailers to meet their customers' needs.