Bitter Union offers bitters that can be added to a range of beverages both alcoholic and non-alcoholic, and the brand recently enlisted the creative agency Kingdom & Sparrow to design the packaging for its products.
The Bitter Union brand creates its products in an artisanal, micro batch production process that ensures that the quality of its bitters is the primary focus. There are three primary flavors the brand offers, including a Lemon Hops & Herbs, a Spiced Orange, and a No. 1 Aromatic flavor. These products are branded with clean, modern labels and vibrant colors that draw the eye.
These handcrafted bitters can be added to cocktails, sodas, and any other beverage that the consumer enjoys.
Natural Micro Batch Bitters
Bitter Union Offers a Range of Distinct Flavors
Trend Themes
1. Artisanal Beverage Enhancements - The rise of micro batch production processes for bitters presents an opportunity for artisanal beverage brands to create unique and high-quality flavor additives.
2. Creative Packaging Design - Collaborating with creative agencies to design eye-catching packaging can provide brands with a competitive edge in the beverage industry.
3. Versatile Flavor Enhancements - The use of bitters in a wide range of beverages, alcoholic and non-alcoholic, opens up possibilities for brands to create versatile and flavorful drink options.
Industry Implications
1. Craft Beverage - Craft beverage brands can leverage micro batch production techniques to create unique and premium drink offerings in the market.
2. Creative Agency - The demand for creative packaging design for beverage products provides opportunities for creative agencies to capitalize on their design expertise and help brands stand out.
3. Beverage Manufacturing - Beverage manufacturers can explore the market for versatile flavor enhancements by incorporating bitters in their product lines, catering to a wide range of consumer tastes.