Although they are definitely most well-known for their comfortable sandals, this footwear brand is branching out with their Birkenstock skincare range. The natural cosmetics speak not just to a growing desire to have simple and eco-friendly skin products, but also for men getting interested in natural skincare. Fittingly, Birkenstock skincare contain the same ingredient that made their sandals stand out -- cork oak.
Made with cork oak extract suberin, Birkenstock Cosmetics are anti-aging. 28 products comprise Birkenstock Natural Care, including cleansers, moisturizers, lip products and even shampoo. Three of the 28 specifically target male consumers. In addition to cork, the products also contain healthy ingredients such as baobab, argan oil and arctic moss. Some of the products recently debuted at the Biofach 2018 trade fair.
Cork-Containing Cosmetics
The Birkenstock Skincare Contains the Same Ingredient as Their Shoes
Trend Themes
1. Natural Cosmetics - Creating skincare products with eco-friendly and simple ingredients.
2. Men's Natural Skincare - Developing skincare products specifically tailored for male consumers interested in natural skincare.
3. Cork-containing Products - Exploring the use of cork oak extract suberin in various industries beyond skincare.
Industry Implications
1. Beauty and Personal Care - Innovating in the natural cosmetics segment by incorporating sustainable and eco-friendly ingredients.
2. Men's Grooming - Expanding the range of natural skincare products for men as their interest in personal care continues to grow.
3. Alternative Materials - Exploring the use of cork oak extract suberin in other industries such as fashion, home goods, and automotive.