Birds of Condor has released a new collection of golf apparel in partnership with Australian label COOGI, focusing on a signature print designed by The Notorious B.I.G. The collection comprises polos, T-shirts, shorts, hats, towels, and headwear, all of which are decorated with a colorful abstract print that gained popularity after being seen on the late rapper.
Each item is crafted with sustainability and performance in mind, using 100% recycled polyester and 100% organic cotton in its construction. ‘DriRelease’ technology ensures that active consumers can regulate their body temperature during activities without the usage of irritating chemicals.
The Birds of Condor x COOGI golf collection is available now on the former’s website at varying price points.
Abstract Multi-Color Golf Apparel
Birds of Condor Partners with COOGI for a New Golf Collection
Trend Themes
1. Sustainable Golf Apparel - The use of 100% recycled polyester and 100% organic cotton presents an opportunity for sustainable fashion brands to target golf enthusiasts.
2. Collaborative Golf Fashion Collections - More collaborations between fashion brands and sports equipment suppliers in the fashion industry present an opportunity for disruptive innovation in performance fashion.
3. Cultural Icon-inspired Golf Fashion - Fashion brands using cultural icons and prominent figures in their designs may attract younger consumers and increase sales.
Industry Implications
1. Sustainable Fashion Industry - The use of sustainable materials and technologies in golf apparel presents a new niche market for sustainable fashion brands to explore.
2. Sports Equipment Industry - Collaborations between fashion brands and sports equipment suppliers in the fashion industry opens up new partnerships, branding, and distribution opportunities.
3. Fashion Retail Industry - Creating cultural icon-inspired designs presents a lucrative marketing strategy for fashion brands targeting younger consumers.